Joe Cross is on a mission to spread the word about the power of eating well, specifically using fruits and vegetables in fresh juices. (Contributed)
‘Fat, Sick and Nearly Dead’ filmmaker to talk about book on juices, healthy living
By Bonnie Horgos, Santa Cruz Sentinel
Capitola >> At age 40, Joe Cross found himself in an increasingly common predicament: overweight and sick. Instead of turning to medication and prepackaged meals, the native of Australia embarked on a 60-day journey across the U.S. consuming nothing but juice and vegetables.
Cross documented this journey in the acclaimed film “Fat, Sick and Nearly Dead,” and has just released a book, “The Reboot with Joe Juice Diet: Lose Weight, Get Healthy, and Feel Amazing” (Greenleaf Book Group Press Group, February 2014; 250 pages; $16.95). He’ll share his success story 11 a.m. Sunday, April 13, at the New Leaf Community Market in Capitola.
Cross’ visit will be his 38th stop on a book tour that has taken him all over the U.S., Canada and Australia. In addition to recipes and his getting-healthy story, the book highlights the weight-loss successes of others.
“I’ve met people who were once 100 pounds heavier, I’ve met little toddlers who love juicing, I’ve met a handful of folks who traveled more than more than eight hours just to come to an event, and I’ve met people who are just starting their Reboot journey,” Cross said. “Each and every one of them inspires me, and makes the travel worth every second.”
While a lifetime of eating puréed celery may not appeal to everyone, the benefits far outweigh a life without cheeseburgers, Cross said. In the film “Fat, Sick and Nearly Dead,” Cross suffered from a rash that required him to take prednisone, a medication used to treat inflammation. The further he delved into juicing, the less he had to take, and his rash soon cleared up.
His anecdotal findings were eventually backed by the medical community, which Cross said was perhaps the highlight of writing his book.
“I’d say the [greatest] challenge, which I actually see as a positive, was working closely with our medical advisory board to ensure the Reboot information we shared wasn’t just from my personal experience, but was medically supported,” he said.
And Cross hopes to continue sharing his success with locals.
“I’m blown away at the response and can’t wait to meet more people here in Santa Cruz,” Cross said. “It’s so beautiful here, and I’m glad it worked out as a stop on my tour.
Cookbook author Joe Cross
What: Joe Cross, author of ‘The Reboot with Joe Juice Diet,’ will share his weight-loss journey at New Leaf Community Markets.
When: 11 a.m. Sunday, April 13
Where: New Leaf Community Markets, 1210 41st Ave., Capitola
Joe’s Mean Green Juice
4 celery stalks
6-8 kale leaves
1 tablespoon ginger
1. Wash all produce well. Peel the lemon, optional.
2. Juice all ingredients, pour over ice and enjoy.
Recipe from Joe Cross, ‘The Reboot with Joe Juice Diet’