Capitola Village kicks off window display contest

By Sentinel staff report

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Beach House Rentals is competing in the Capitola Village holiday window decoration contest. (Dan Coyro — Santa Cruz Sentinel)

CAPITOLA >> It’s beginning to look a lot like Christmas in Capitola Village where merchants are kicking off their first window display contest. Voting will be 1-5 p.m. Saturday during the inaugural Holiday Open House, concluding with the tree lighting at 5:30 p.m.

There will be drawings every half hour for $2,500 in gift certificates, and those voting on the shop windows will be entered into the 5 p.m. grand prize drawing.

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Devon Salter stands outside of his Capitola Reef store in Capitola Village where shop owners are competing in a holiday window display contest. (Dan Coyro — Santa Cruz Sentinel)

The new event combines caroling and the tree lighting, evening activities scheduled separately in the past, and offers more family-oriented fun, such as face painting and ornament-making inside the Mercantile and a visiting Christmas Fairy. The Soquel High Jazz Singers and the New Brighton Middle School Band will provide music.

“Night times are hard for a lot of people,” said Craft Gallery owner Carin Hanna, explaining the change in festivities.

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